Did you ever see that film, you know the one with Kevin Costner? I think it was called "Field of Dreams" and it went along with an idea... If You Build it They Will Come.
Unfortunately, you and I probably know that life and business tends to work slightly differently. Whilst I don't think it's enough to simply create and build something, it has the potential to deliver a great outcome for the customer and deliver a huge advantage for you.
How does it work?