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Watch This Now: Sam Potts on How to Do Creative Projects


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There were a ton of great talks at this year’s AIGA National Conference in New Orleans in October, but for me the stand-out was a tiny, 7-minute “tasting menu” talk given by the incredible Sam Potts. (You may know him for his infamous Refutation of The Elements of Typographic Style or the mind-boggling, diagrammed “all the characters in David Foster Wallace’s Infinite Jest” poster.) Here’s the video embedded below. Share it with all the brave creative souls you know, or the ones who could use an inspiring shot of bravery…right about now.

About the Author Steve

A Tennis playing father of two. The two in question are at an age where everything they do is correct and anything I suggest is stupid! Luckily business is a tad easier... Once I start to understand the challenges and the hoped for vision, I can usually plot a way forward. Understanding and Discovery are my two watch words.

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