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Watch This Now: Sam Potts on How to Do Creative Projects


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There were a ton of great talks at this year’s AIGA National Conference in New Orleans in October, but for me the stand-out was a tiny, 7-minute “tasting menu” talk given by the incredible Sam Potts. (You may know him for his infamous Refutation of The Elements of Typographic Style or the mind-boggling, diagrammed “all the characters in David Foster Wallace’s Infinite Jest” poster.) Here’s the video embedded below. Share it with all the brave creative souls you know, or the ones who could use an inspiring shot of bravery…right about now.

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