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Hemingway once said that the hardest part about being a writer was cleaning out the refrigerator on the way to the typewriter. If you’re a designer with any experience, you’ve now learned that the hard part isn’t always the design work; it’s primarily the crap you have to deal with on the way to getting that design produced. The refrigerator is pretty damned dirty.
So it’s always enlightening to hear how someone pursued their design dream—particularly one that everyone felt was impossible—and got it off of the ground, against all odds. In ten years, Michael McDaniel went from being a designer at frogdesign to forming the Exo-producing Reaction, a company with a mission so attractive that people have quit working at Apple, BMW, Boeing, GE, Dell and HP to work there. How did he go from backyard tinkerer to CEO, and see his dream design realized? As you can imagine, it wasn’t easy, and he had to invent some new material combinations along the way:
Not too hard to figure out which unnamed famous designer approached him after the TED Talk, was it?
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