"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." ~ Steve Jobs

Customer Experience - Is not just another idea or a second thought. It's the single biggest focus of every highly successful, profitable business and, if done right can add immeasurably to your business. And yet, get it wrong and you can destroy a business or at the least add very significant costs to your business. Focusing on customers experience has the power to transform your business.

So, what has thinking got to do with customer experience?

Your thinking has a lot more to do with success or failure than you might imagine. One simple thought will lead to another thought which will lead to an action and onto implementation. That one simple quick thought could either add to your business or take away from your business!

Innovation doesn't need to be costly

If your business has moved away from the plateaus of a start-up, how do you build your business with and through your team. Getting the best out of people and leveraging your personal and business strengths so everyone wins?

Everyone seems to be clamouring for innovation and yet it's not taught in our schools. Business want innovation but some people don't want change. And yet all innovation starts by challenging the status quo. Innovations can and do take many forms from new products, to product improvements, new business models, new systems, innovative processes and more. Typically, many business believe that innovation is costly in terms of time, energy or money but there is a way to think differently about innovation. There is a way to use customer experience and build innovation into your business model. Innovation doesn't need to be costly and can in fact deliver great power and leverage.

Strategies and tools?

I'm pretty passionate about finding ways to improve customer experience. My curiosity has led to discoveries and onto understanding how you may best serve your customers. In so doing the other natural outcome is happier customers, a happier team and a more content business which moves with a natural flow.

Focusing on customer experience can help you?

  • Create and deliver new products and services
  • Beat the competition and create a business that attracts new customers
  • Have happier customers who recommend you
  • Create a business with a powerful vision
  • Get more customers in less time
  • Create and deliver new products and services
  • Build a self perpetuating innovative enterprise
  • Have happier staff that enjoy their work
  • Why people buy from you
  • What is their experience of engaging with your business?
  • Are you meeting expectations?
  • Can you make it effortless?
  • How many errors can you prevent?
  • Can you make it stress free?
  • Can you delight their senses?
  • Potential profit and margin increase
  • Product differentiation
  • Satisfying customer needs
  • Uncover new business opportunities
  • Establishing new business models
  • Develop new improved processes
  • Uncover new customer trends
  • New product ideas
  • Aligns people to a common goal
  • Empowers people
  • Helps provide direction
  • Improves decision making
  • Shapes strategy
  • Sets values and core beliefs
  • Source of inspiration and purpose
  • Defines what's most important